Double Click Rates For Local Businesses on YouTube Videos. Making use of Google Local, Yelp, and CitySearch
Both Yelp and CitySearch claim that having a YouTube video on your company’s listing doubles the likelihood that visitors will take some action, such as calling you or clicking on your website. Many local search engines, including the king of local search, Google. Local now allows you to upload your video information to their sites. To know about 4K YouTube to MP3 Converters,
The location used to be the most difficult marketing challenge for small businesses. For many companies, such as restaurants, hotels, and dry cleaners, location is still an essential factor in their marketing strategy. For example, PV Bicycle Center in Palos Verdes, California, moved its shop a few blocks into a more prominent and visible location and saw its business almost double in the first year. The second year is going to similar increases… all while the economy slumps. The second most crucial challenge used to be deciding how large of an advertisement to place in the Yellow Pages. That book you’re now operating as a doorstop. click here
If you are a small, local business, the internet has changed the equation for these marketing moves. Nowadays, being on the first page of internet searches is more important than being on the main street. Your listing on local search engines is the modern equivalent of the Yellow Pages hard copy edition. The map at the top of the page that appears when you add a city or zip code to your business type is the current and future king of local search engines. (e.g., Inglewood marketing consultant or mortgage broker 90025). The sheer force of this map’s location on a Google search may be the most important driving force for new business clients.
However, Google. Local is not the only local search engine available. (LSE). Yellowpages.com, Superpages.com, Yelp, CitySearch, HotFrog, and MerchantCircle are among the at least 60 general websites that fall into subcategories such as directories and mobile directories. Your potential customers use these LSEs and others to gather information and review your company before visiting. They can only find you if you are listed. If you are listed but have little or no content, or if your content could be more compelling, they may shop with a competitor with good content. Video is a component of that content.
The methods used by LSEs to determine how you rank in your category are complex and unique to each of them. Furthermore, they only tell you what you must do to achieve a high ranking other than pay them a hefty sum for a sponsored position. We know that the more robust your content, your chances of ranking are higher. The more compelling your content, the more likely the customer will use you. The obvious conclusion is that you must have at least one clear YouTube video, preferably more than one, on the LSEs that allow you to link videos.
Most small businesses can afford to create a DIY YouTube video. However, the cost in terms of time and money is relatively high. On the other hand, using a local marketing company to complete the video will produce results that are much more likely to elicit action from the viewer. You might be surprised to learn that a video can be made for as little as $300 and even less if you do several at once.
Your video can be used for much more than just a component of an LSE’s content. Other applications include:
Include it on your website
Be found on Google searches if you embed it in your blog.
Be discovered via YouTube searches
Create trust and authority.
Share information that may lead to loyalty.
If you want to learn more about shooting or marketing YouTube videos for your business, check out my small business marketing blog information.
Why is YouTube so popular? First, there are numerous other video repositories available, such as DailyMotion. Second, YouTube will generate more than double the number of viewers as the others combined. Because it is the largest and most well-known brand, the YouTube brand carries trust and power. Finally, YouTube is controlled by Google. Enough said.